A new anti-smoking ad features former smoker Teri, who wears false teeth, a hands-free. That these are more effective than negative health messages that rely upon fear. Hard-hitting anti-smoking ad campaigns raise awareness about the serious toll. I believe there was a civil case. Creativity at its uttermost best freakin unpricelessly amazing. Yes, these campaigns will not stop people smoking, maybe, but for an art director /copywriter building a successful campaign against smoking is. The best way to scare smokers into quitting? Researchers found that anti-smoking ads are most effective when they convince youth that their friends are listening to the ads. Beautiful really, and, I think, effective. When a smoker runs into another anti-smoking ad, often the reaction is - yes maybe it is cool.
